Purely Blue has developed our own world-class coffee, of which our guests can enjoy a freshly brewed cup anytime they visit or purchase to take home. Purely Blue Coffee The Adult Taste in Coffee is 100% Australian owned and produced; and is available online.

About Us

Welcome to Purely Blue, Auckland's International Gentleman's Retreat.

The Purely Blue story begins in Australia where Purely Blue became Queensland's first legal brothel in 2001 and has now become the first adult services brand to establish itself in the New Zealand market.

Purely Blue Auckland can be found nestled alongside Karangahape Road at 25 Cross Street, Newton.

Our mission is to have fun! We provide a quality service at a reasonable price in a comfortable, relaxed atmosphere — all in the pursuit of excellence. What we do is founded on healthy fun with lots of smiles. We believe that daytime is for relaxed fun and indulgence and night time is for special treats and friendly service.

For your convenience we are open every day of the year from 10am 'till late. We offer the choice of twelve comfortable, themed rooms.

Purely Blue is where service starts and your satisfaction is where it ends. Our lovely staff and hostesses are really here ‘just for you’.

For the convenience of guests, Purely Blue also offers the facilities of our business centre, located on the upper level; guests can access their email, write letters and send faxes; Just ask at reception if you need to access this facility.

Certification

Safety and Quality are very important to us and we are proud that our Purely Blue Brisbane operation is one of a small number of businesses in Australia that have achieved dual certification of their Occupational Health & Safety (AS/NZS 4804:2001) and Quality (AS/NZS ISO 9001:2000) Management Systems. It is intended that our Purely Blue Auckland operation will achieve certification by late 2007.